I think you’ll get a lot of inspiration from the latest episode of The Midi Money Podcast with Triza! From Virginia to Atlanta, he has produced for major artists like Chris Brown while running online businesses for top industry producers!
Triza started out DJing and selling beats online on SoundClick at a young age of 14 . He eventually moved to Atlanta where he got under the impactful mentorship of people like Rico Love and Usher. He had the opportunity to do records with Chris Brown, Justin Bieber, and artists of the like.
At the same time, Triza began his journey of entrepreneurship by dabbling in eCommerce, setting up online stores to sell sneakers and his girlfriend’s beauty supplies.
Now, Triza divides up his time between making beats in the studio, co-hosting Sound Oracle’s UnQuantized Podcast, and running a online market place for leading industry producers to sell their sound kits.
Today, he’s going to talk about the beginning of his journey, the symbiotic relationship of industry networking and online business, and the key mistakes he’s learned along the way.
Listen to this episode to learn more about how Triza navigates the spaces he created in music and business.
Triza Tells How His eCommerce Skills Landed Placements in the Industry
Triza has always wanted to own a business since he was a teenager. Early on, he has understood that having his own business would allow him the freedom to not take certain deals and having consistent income while waiting for industry checks.
In the beginning of his music career, not only was Triza DJing and making beats, he also generated 6-figures from building his own website to sell sneakers and equipment. Throughout this time, Triza learned key skills like eCommerce, graphic and web design.
Little did he know, his experience in entrepreneurship was heavily coveted by major industry producers. Grammy-winning producers like Sound Oracle and Diego Ave was looking for help transitioning online. Triza was able to help them build their own website, setting up their online stores, and develop their logos. Using those skills, Triza was able to provide value that helped him network in the industry and open doors to new collaboration opportunities!
“That was my Ace in the hole. If people were trying to get into that space I could help them. That’s how I got into a lot of these industries” – Triza
Driving in the Concept of Equating Your Music Career and Business
The key to making money in music is treating music as a money-making business. With the current technology being so accessible to every producer, anyone can make great beats, but not everyone is getting paid.
This is where understanding marketing and business will allow you to transition your production from a hobby to a job.
Upon meeting his mentors, one of the first things Triza learned was how to treat his music as a business. Making great beats doesn’t mean someone will hear it. What’s more important is who do you know and who are are you getting in front of.
Triza explains that the process of making beats is “the smallest part” of being a successful producer. Instead, what every produce should be focusing on is marketing themselves like an eCommerce business.
Ultimately, your success in the industry depends on how well you’re able to market yourself and treat your music as a business.
“Making beats is one small part of it. People get so weird when I say it’s one of the smallest parts. ” – Triza
Key Takeaways from Triza on Building a PROFITABLE Music Career
It was great to hear Triza say that the funnels he has built recently is earning more money for him than his Shopify (which he does 6-figures on)! I’m excited to see where he takes these new concepts and apply it in all of his ventures!
Here are some of the key takeaways from Triza’s journey through music and entrepreneurship.
1 – You Never Know What Skills Outside of Music Will Help You in the Industry
Pursue different skill sets that will help you provide unique value to key players. In return, they will help you get what you want.
2 – Treat Your Music as a Product and Know How to Market It.
Making beats is only a small portion of the process. Marketing, networking, and getting your product in front of the right people is what really matters.
3 – Delegate Your Tasks and Hiring the Right Virtual Assistant
As a producer, you have to wear so many hats. Find people who can do your graphics, beat posts, etc. so you can focus on more important tasks.
4 – You Can’t Do It Alone
You can’t just dm Drake and get a placement. You have to make sure to build relationships everywhere you go and provide value at every step.
5 – Being an Entrepreneur Gives You Freedom
With consistent income from owning your own business, you can afford to wait to make certain decisions. You don’t have wait for a check or sign a bad deal.
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To hear more tips and insights from Triza, make sure you check out the full video here!
And if you, too, would like to learn, grow, and build your music production business surrounded by like-minded people, I suggest you join us using the link below.
👉 Sign up for a FREE producer training at: https://midimoney.com/go
